100% of the Digital advertising screens have been integrated with a visual sensor which gathers anonymous, live audience data, which can then be exported as client specific campaign performance reports .

ADAM can acheive this by using software to scan the area in front of the screen for faces pointed towards it. This is done at a 69-degree field of view and 6.8 metre range which forms the "viewability zone". The software then communicates the gathered face data to the ad serving platform which then verifies it. This means that ADAM only reports impressions that are advertisement specific. ADAM is more transparent and provides more fidelity in our reporting than anyone else.