At Adtower Digital Media we are strong believers in the importance of brand activation. Although brand activation as a marketing discipline, is relatively new to the industry, it has become strategically important in engaging with customers.

In today's commercialisation era, brand activation is extremely important because there are many suppliers available for any product, brand or service. In short, there is over-crowding of vendors…

Therefore, brand activation marketing enables a brand to engage directly with consumers and build a loyal brand community around any product range thus encouraging customers to re-engage with the brand and include it in their consumer purchasing pattern. 

The outcome of brand activation is to build positive brand feelings and experiences in the mind of the consumer so that they become loyal customers and frequent product purchasers.

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