AdamDigitower_SV
A national network of 100 digital advertising units, at premium SuperValu stores nationwide. Digitower_SV allows brands to engage with the mass audience offered by SuperValu at their high frequency stores, as customers begin their in-store journey.
Digitower_SV allows brands the opportunity to communicate with multiple SuperValu audience segments;
- Premium Professionals – young couple and singles, career focused
- Quality Family – families with older kids, strong family values
- Health & Wellbeing – healthy choices, trend seekers
- Traditionals – traditional real food, local values
- Value Seekers – budget tight families, connected to social media
- Quick & Easy Family – family with young kids, family friendly solutions
All Digitower_SV units are enabled with ADAMaudienceAndInsights measurement software, delivering in-depth insights into campaign gender and age class split, as well as highlighting how well the creative message performed.
